Propaganda
An edited version of this letter appeared in The
Jerusalem Post, 25/8/14:
Sir:
I agree with Caroline Glick in her article "Why Israel
is losing the information war" (http://www.jpost.com/Opinion/Columnists/Column-One-Why-Israel-is-losing-the-information-war-371615). For
35 years I have been writing and fighting in support of Israel As a resident
of Washington DC, I actively produced pamphlets for distribution on US campuses
(Israel and the USA, a comparison of two allies; Facts about Israel; Jordan
is Arab Palestine), that the Israeli Embassy was afraid to produce. Israel
and its Foreign Ministry were prevented by Shimon Peres from doing its hasbara
job, he closed down the PR unit saying that "if Israel has a good case we don't
have to defend it." After making aliyah 18 years ago I have been writing a blog
(Isblog) that seeks to tell Israel's side in a positive and aggressive
manner. Forget about hasbara, forget about the niceties, I have been
fighting the propaganda war. What matters is PR, spin and
effectiveness. Yes, we have a great case, yes we have truth on our side, but
who cares about that unless the case is presented positively and effectively.
Our enemies, and I include the western liberal media in that category, certainly
don't care and they spin and distort the news against us
constantly.
During WWII the British managed the news, they fooled the
German enemy into thinking their rocket trajectory was too long and so they
reduced it until they were firing rockets into farmland instead of London. They
dropped dead soldiers into the sea with false papers to fool the enemy, they
issued positive news stories to support domestic morale. This is war, and the
only thing that matters in war is winning. It is well known that in war truth
is the first casualty. Will it be nice if Israel is the first country that
never lies in its information, yet loses the war? And let's face facts, we have
lost the propaganda war a long time ago. Exposing the lies of the enemy is only
part of the job, but putting our own case assertively and successfully is part
of the war effort, just as the soldiers who enter the tunnels and the pilots who
bomb the missile launchers (do I believe that, not necessarily, but I had you
thinking I do). I volunteer to help the Foreign Ministry do its job in parallel
with the Defense Ministry. Here's one tip for free, equate Hamas with ISIS, and
repeat it over and over again.
Yours etc.
Jack Cohen
There was another article in the Post that argued
that during wartime democratic values must be preserved: "Democracy must be
preserved even during wartime" by Sherwin Pomerantz (http://www.jpost.com/Opinion/Democracy-must-be-preserved-even-during-wartime-371901).
I disagree, Israel is fighting a war of survival,
millions of people are living in shelters, hundreds of thousands are leaving
their homes in the south of the country, Hamas is achieving part of its goal of
terrorizing our population. But, during wars other democracies have suspended
basic democratic rights. For example, during the civil war Pres. Lincoln suspended habeas corpus and Britain during WWII suspended habeas
corpus, established effective Government control over the press and
manipulated the news. The emphasis was on winning and surviving, that takes
precedence.
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